4/23/10

Air Marauder

What, exactly does it take for Nike to dump a jock? Dog-fighting will do it. After Atlanta Falcons quarterback Michael Vick pleaded guilty to running a felony dog-fighting ring, Nike took action. “We consider any cruelty to animals inhumane and unacceptable,” the company said at the time.

But cruelty to women is O.K. I don’t know how else to read the company’s inconsistent stand. Here is a guy [Ben Roethlisberger] who treats women like garbage, yet a company that boasts of having humane corporate values uses him as their front man. Ditto Tiger Woods. Same with Kobe Bryant after a rape allegation, a case that was later dropped.

I’m sure Roethlisberger can live without his beef jerky contract or the praise of the hometown newspaper. But if you took away his swoosh, that would sting. Throughout the sporting world, and in many schools, the real pariah is the lone athlete not carrying Nike’s water.


Excerpt from Nike's Women Problem by Timothy Egan [NY Times via South Willard]

8 comments:

  1. right on. i had no idea who b.r. was, but I do wear nike shoes, maybe it is time to reconsider that choice....

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  2. Yes, maybe it's time to reconsider the swoosh.

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  3. It's too bad the article is such poor journalism

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  4. Kinda bogus that South Willard posts full articles — with illustrations! — without (at least) posting a link to the NYTimes.com.

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  5. Anonymous No.2....why shoot the messenger?-maybe focus on the message itself
    :-P

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  6. R... the message is half-baked and occasionally spurious.

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  7. its ok anonymous. we know you don't want to get rid of your boxes of nikes. hiding your in the box star wars figures. hiding your in the box kaws toys.

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